Lou Brew is an independent brewer based in Bristol UK. Using three titles as a starting point I illustrated three label designs for a new range of Pale Ales, as well as beer mats and polo shirts. 'Space Mission' features multiple pop culture references for geeks to pick apart. 'Wheel Byte' or wheel bite, is when a skateboard bites against its wheels, a sound no skater wants to hear. 'Deadly Cargo' is set in a colourful and seamingly peaceful coral reef, but danger lurks just out of view.

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I gave each design a story element that viewers are sure to connect with, featuring our hero 'Lou', determined to get the beers in, no matter the odds.