Video content for campaigns, social and corporate communications
Joshua Roberts -
Understanding APIs
A motion design explainer showing how APIs connect different software systems and allow them to communicate.
The animation uses simple visual storytelling to explain a technical process, showing how APIs translate and transfer information between platforms.
The goal was to make a complex technology concept clear and accessible for a wider audience.
The Challenge
APIs are an invisible process, making them difficult to explain visually. The challenge was to create a simple metaphor that could show how information moves between different software systems.
Initial Ideas
Storyboard
Concept Development
The concept was built around the idea that different systems speak their own languages, creating a need for translation between platforms.
During development, the CRM system was replaced with an app interface as the starting point for the user interaction. The app provided a clearer representation of where a request begins, while the CRM evolved into a folder-based system to represent stored customer information.
Case Studies
